Despite frequent beheadings, public shoot-outs between rival drug gangs and widespread police corruption, Jose Armendariz Bailon thinks Juarez is a great place to invest.
As chairman of the Maquiladoras Association (AMAC) in Juarez, Mexico, Bailon is responsible for drawing manufacturing investment to the border city which has been rocked by violence between warring drug cartels battling for trafficking routes to the US.
"There is a certain fear from investors," Bailon says during an interview in a board room at the offices of the maquiladora association. "But they [investors] see the other strengths we have, so investment hasn't been reduced."
Recorded homicides in the city of about 1.5 million surpassed 3,000 in 2010, a level roughly equivalent to that in a war zone. Escalating violence means 2011 is likely to be even worse.
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